The Most Expensive Messaging
Mistake in History

In 2011, JCPenney brought in Apple’s former retail head, Ron Johnson, to further grow their department store.


He had a bold idea: kill discounts.

They called it “Fair and Square Pricing.”

The prices would still be low, and margins would still stay the same, they just wanted to change their messaging.

And they spent over $100 million rebranding around it.

In full confidence that this pivot would work in their favor.

Within 3 months, sales dropped by 25%. Stock crashed.

How much did they lose in one year?

In 2011, JCPenney brought in Apple’s former retail head, Ron Johnson, to further grow their department store.


He had a bold idea: kill discounts.

They called it “Fair and Square Pricing.”

The prices would still be low, and margins would still stay the same, they just wanted to change their messaging.

And they spent over $100 million rebranding around it.

In full confidence that this pivot would work in their favor.

Within 3 months, sales dropped by 25%. Stock crashed.

How much did they lose in one year?

$1 Billion.

Ron later admitted that he misread customer behavior and data.

And all of this could’ve been avoided if they had simply collected zero party data from their customers.

Ron later admitted that he misread customer behavior and data.

And all of this could’ve been avoided if they had simply collected zero party data from their customers.

JCPenney lost $1 billion by sending the wrong message to the wrong audience. They didn’t ask. They just guessed.
JCPenney lost $1 billion by sending the wrong message to the wrong audience. They didn’t ask. They just guessed.

Your customers are BEGGING you to ask them about their problems, so you can serve them better.

Think about it…

If your customers are more than happy to tell you about their problems…

And what exactly they’re looking for from you…

Why are you then not collecting actual zero party data from them?

You can create separate messaging for each type of customer you have and convert them at scale.

Relevance = Higher conversion.

Think about it…

If your customers are more than happy to tell you about their problems…

And what exactly they’re looking for from you…

Why are you then not collecting actual zero party data from them?

You can create separate messaging for each type of customer you have and convert them at scale.

Relevance = Higher conversion.

If it’s soo easy, why don’t we ask our customers
what they want?

If it’s soo easy, why don’t we ask our customers
what they want?

If it’s soo easy, why don’t we ask our customers
what they want?

Because it still takes A/B testing to know which important questions to ask your customers…

And then how to profitably use that data for your e-commerce brand.

Because believe it or not…

This data is completely useless if it doesn’t directly amount to more sales.

And that’s where we shine.

Because it still takes A/B testing to know which important questions to ask your customers…

And then how to profitably use that data for your e-commerce brand.

Because believe it or not…

This data is completely useless if it doesn’t directly amount to more sales.

And that’s where we shine.

The ONLY Team That Collects Zero-Party Data, And Builds Separate Email & Lander Conversion Journeys For EACH
Customer In Your List…

Yes, we create separate email flows and campaigns for each type of customer in your email list.

Then send them to landing pages made for each one of them.

We take the entire conversion responsibility for your brand from when they join your list…

To when they buy…

We don’t just focus on clicks, we focus on conversions.

Yes, we create separate email flows and campaigns for each type of customer in your email list.

Then send them to landing pages made for each one of them.

We take the entire conversion responsibility for your brand from when they join your list…

To when they buy…

We don’t just focus on clicks, we focus on conversions.

$50M Generated For E-Commerce Brands

$30M Generated For E-Commerce Brands


Let’s breakdown 8 of 30+ case studies of our incredible clients

Let’s breakdown 9 of 30+ case studies of our incredible clients


Skincare Brand: From $101,249 to $141,653 a month

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8-Figure Brand: Email Sign Up from 10% to 17.2%

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Supplement Brand: $90,470 to $231,526 a month

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Snacks Brand: From $254,000 a month to $414,000 a month

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Clothing Brand: $374,000 to $1.3M a month In 12 months

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CPG Brand: $1.2M Revenue Within 8 Months

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Skincare Brand: From $59,015 to $182,000 a month

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Pet Brand: $236,842 to $370,815 a month

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Skincare Brand: From $101,249 to $141,653 a month

Read More

8-Figure Brand: Email Sign Up from 10% to 17.2%

Read More

Supplement Brand: $90,470 to $231,526 a month

Snacks Brand: From $254,000 a month to $414,000 a month

Read More

Clothing Brand: $374,000 to $1.3M a month In 12 months

Clothing Brand: $374,000 to $1.3M a month In 12 months

Read More

CPG Brand: $1.2M Revenue Within 8 Months

Read More

Skincare Brand: From $59,015 to $182,000 a month

Read More

Pet Brand: $236,842 to $370,815 a month

Read More

Only 2 Spots Left in Q4

Skincare Brand: From $101,249 to $141,653 a month

Read More

8-Figure Brand: Email Sign Up from 10% to 17.2%

Read More

Supplement Brand: $90,470 to $231,526 a month

Read More

Snacks Brand: From $254,000 a month to $414,000 a month

Read More

Clothing Brand: $374,000 to $1.3M a month In 12 months

Read More

CPG Brand: $1.2M Revenue Within 8 Months

Read More

Skincare Brand: From $59,015 to $182,000 a month

Read More

Pet Brand: $236,842 to $370,815 a month

Read More

What our clients are saying

Aleksey Kruglikov

Snap Supplements

"Initially, especially since we were in a hold, it was actually kind of a miracle how quickly we were able to solve that with your help. […] We hit our record high revenue within two months."

Eric An

Dermaesthetics

"Hamza and his team have been an absolute pleasure to work with. We partnered up with them for building out our email flows and the experience could not have been better. One of the only companies we worked with who submitted everything earlier than the agreed-upon deadline, made fast revisions, and kept on making sure they understood what we were looking for!"

Kyle Colepack

Black Tie

"Working with Hamza and his team has been a pleasure. Previously we were creating our email marketing campaigns in-house, so now we have much more time to focus on running the business rather than creating emails. [...] If you're looking for someone to handle your email marketing, Nabi Media is your guy."

Federico Bartoli

Incrementium

"Nabi Media has been the only agency who we partnered with for some of our 8 figure clients. The experience was perfect. No time delays, excellent communication, and they did revisions in record time. We'll keep working with them for as long as they keep us!"

Alexis Gordon

Eklexic Jewelry

"I am so happy to be working with you!" They saved my BFCM launch by working with us last minute. They recreated our emails for BFCM and made us hit up to $5k/day. They're very fast at delivering all their work. Can't recommend them enough!

Gigi Ng

Momomi Tatami Mat

"Nabi Media's work was phenomenal. Their team showed us the email automations we needed and the impact it would make in our business, and I must say they were absolutely right. These automations started to generate revenue for us we were missing out on. Quality wise, the emails were perfect and I was surprised how fast they delivered the work. 10/10"

Andrew Lingston

Simple Loose Leaf

"Working with Nabi Media was one of our best decisions. I have not seen any other marketing team perform at their level. The results we got with our email channel after working with them were exceptional, to say the least."

Great CBD Shop

"The only email and SMS marketing agency I have recommended to my full network. They have been the best agency we found and were a huge part of scaling our shop to 7 figures."

Improvement Pill

3.5M Subscribers
Channel

"They helped me craft a (email) launch sequence and helped me make 12 emails. The launch was successful - we made roughly [redacted]$'s within a week of launch."


Luke Kimber

Rokeet

"We serve landing pages to more than 30+ ecommerce brands at a time. Most of these are $10m/year+ companies. Every single client we have refereed to Nabi Media has came back to thank us for introducing the connection. By far the most authentic and result-oriented agency out there for emails and SMS. Can't recommend them enough!"

Josef

X-Gamer Supplements

"We were looking to hire a team to help us set up email marketing at X-Gamer and we couldn’t be more happy to find Hamza and his team. They took care of everything and set up all the flows and campaigns. They delivered top quality work and we saw the revenue increase within the first month."

Few Of Our High Converting Creatives




Few Of Our High Converting Creatives

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